Jake McMahon
Led by Jake McMahon
8+ years B2B SaaS · LinkedIn

Process · Automation · Data · AI

AI doesn't fix a broken operation. It amplifies it.

Most businesses come to us asking for AI. What they actually need is clean processes, automated workflows, and structured data — then AI on top. We build the foundation and layer the intelligence.

Fixed-scope delivery · No retainers · No billing surprises

Three ways to engage

Full Custom Build Start from scratch
Fix & Implement Clean up, then build
AI & Automation Layer Add intelligence on top
Foundation First

AI layered on top of broken processes makes bad decisions faster. We diagnose the operation before we write a line of code — so the automation you get is built on something solid.

Fixed Scope

Every engagement is scoped before it starts. You know exactly what gets built, what it costs, and when it's done. No retainer, no open-ended billing, no surprises.

Free Scoping Call

A free 30-minute call to understand where your operation is now and what it would take to get it working properly. We'll tell you which engagement type fits — and what to tackle first.

Book now — no pitch, no commitment →

They come in asking for AI. The problem is always upstream.

Nine out of ten clients arrive thinking they need something custom, or with no idea where to start. After a 30-minute scoping call, the picture is almost always the same.

"We want to add AI but our data is everywhere — spreadsheets, email threads, shared folders, three different tools."

AI can't work without a coherent data foundation. The model is the easy part. Getting your business information into one place, in a consistent structure, so anything can query it — that's the actual project.

"Half our week is manual work that shouldn't be manual — status updates, data entry, report generation."

The tasks eating your team's time are usually the easiest to automate. The problem isn't identifying them — it's that nobody's mapped the workflow end-to-end before trying to replace steps in the middle of it.

"We bought a tool. It didn't fix anything. The team still does it the old way."

Tools don't fix broken processes — they just move them into a new interface. If the underlying workflow is unclear, any automation built on top of it will break the same way. We fix the process first.

"We have a decent tech stack. We just don't know how to make it smarter."

When the infrastructure is already solid, the path forward is straightforward: map the decision points, identify what can be automated or predicted, and add the intelligence layer. No rebuild required.

Four things. Same order. Every time.

Regardless of how a client comes to us — whether they have nothing or a full ERP — the work follows the same sequence. You can't skip to step four and expect it to hold.

01 / PROCESS IMPROVEMENT

Find what's broken. Fix it before touching a tool.

Map the current operation: where decisions get made, where information moves, where things fall through. Identify the gaps that automation would lock in and fix them first. The work that happens here determines whether everything downstream actually works.

02 / WORKFLOW AUTOMATION

Remove the manual steps that eat your team's week.

Once the process is clean, we automate the repetitive steps. Status updates, handoffs, data entry, report generation, approval chains. The goal isn't replacing people — it's freeing them from work that adds no judgment value and should have been automated two years ago.

03 / DATA STRUCTURE

Centralise everything. One source of truth.

Build the database layer that unifies your business information. CRM records, operational data, customer history, product usage — all in one place, in a consistent structure. This is the prerequisite for any AI that needs to reason about your business. Without it, you're giving the model noise.

04 / AI INTEGRATION

Layer intelligence on top of the clean foundation you built.

Now the AI actually works. Agents that make decisions with full context. Automations that handle exceptions, not just happy paths. Predictive logic embedded in the tools your team already uses. The intelligence is only as good as what's underneath it — which is why we build in this order.

The entry point depends on where you are right now.

We don't sell a fixed product. We start from where your operation actually is — and build from there. Three engagement types cover most situations.

ENGAGEMENT TYPE 01

Full Custom Build

You're running on Excel sheets, email threads, and shared folders. There's no real infrastructure — just people holding things together manually. We come in and build everything from the ground up: database, workflows, automations, the whole operation.


Right for you if

  • Your team is the system — remove anyone and knowledge disappears
  • There's no single place where your business data lives
  • You've outgrown spreadsheets but haven't yet replaced them
  • You want to build it properly once — not patch it again in six months

A working operational infrastructure your business can actually run on.

ENGAGEMENT TYPE 03

AI & Automation Layer

Your tech stack is solid. The data is clean. Processes are documented. You don't need a rebuild — you need intelligence added on top. Agents, decision logic, predictive automations. No restructuring required, no disruption to what already works.


What we build

  • AI agents embedded in your existing workflows
  • Automated decision logic with exception handling
  • Predictive scoring — churn risk, lead quality, pipeline health
  • Natural language interfaces over your internal data
  • Monitoring and feedback loops so the system improves

Intelligence that works inside your operation — not alongside it.

HYBRID

Sometimes the work spans two engagement types — a full custom build for one department, then direct integration into your existing ERP or CRM so the new and old systems run together. Common in larger organisations with established tooling in some parts of the business and nothing in others. Scoped individually.

The businesses that get the most from AI are the ones that built the foundation first.

AI doesn't create operational clarity — it requires it. If your data is fragmented, your processes are undocumented, and your team is still reconciling reports manually, layering intelligence on top makes things more complicated, not less.

The most effective AI implementations we've seen started with a boring cleanup project. Centralise the data. Automate the manual steps. Document the decisions. Then the AI has something real to work with.

What we build, end to end.

The work spans the full stack — from database architecture to AI agents. We own it all or hand off cleanly to your team, depending on what you need.

Database Architecture

A single source of truth for your business data. Designed for the way your operation actually works — not a generic CRM configuration that nobody fills in correctly.

Workflow Automation

Map the process, identify the repetitive steps, automate them. Handoffs, approvals, notifications, report generation — anything that doesn't require human judgment gets removed from the queue.

Data Integration

Connect the tools you already use. CRM, billing, product data, support tickets — all flowing into one place so your team stops copying information between systems by hand.

AI Agents

Autonomous agents that handle recurring decisions: qualify leads, triage support, flag anomalies, generate briefs. Built to work inside your existing tools — not as a separate interface nobody opens.

Predictive Scoring

Churn risk, deal probability, lead quality — embedded into the workflows where your team acts on them. The signal surfaced before the problem becomes visible in a weekly report.

ERP & CRM Integration

New systems that need to run alongside existing enterprise infrastructure. Custom-built modules that slot cleanly into the larger stack — no data duplication, no manual reconciliation.

From scoping call to working system.

01

Scoping call — 30 minutes

We map your current operation: where data lives, how decisions get made, what's manual that shouldn't be. By the end of the call you know which engagement type fits and what the first piece of work looks like.

02

Diagnostic — before anything gets built

A structured audit of your processes, data structure, and existing tooling. We identify the gaps, document the current state, and produce a prioritised build plan. This is what we work from — nothing gets built without it.

03

Build — on a fixed scope

We build against the plan. Regular check-ins with your team at each milestone. You see progress throughout, not just at the end. Scope changes require a conversation — nothing goes out of bounds quietly.

04

Handover — your team owns it

Full documentation. A working system your team can maintain. If the engagement includes ongoing AI logic, we define the monitoring and feedback loop before we close out — so it improves with use and doesn't degrade quietly.

We work best with a specific type of client.

Good fit

  • You have a real operational problem — not a vague interest in exploring AI
  • You want someone to own the build end-to-end, not fill a Jira ticket queue
  • Your team will maintain what we build — you need the first version designed and delivered
  • You're prepared to start with a diagnostic before committing to a full build
  • You want a fixed scope and a clear finish line, not an open-ended retainer

Not the right fit

  • You want to "experiment with AI" with no defined problem to solve
  • You need staff augmentation — developers to work on your backlog
  • You're expecting the tool to fix a process you haven't mapped yet
  • You need enterprise procurement cycles and multi-month vendor assessments
  • You're looking for the lowest-cost way to add a ChatGPT box to a form

One person. Full accountability.

No account managers, no junior handoffs. Every engagement is run directly by Jake — from the first scoping call through to handover.

Jake McMahon

Jake McMahon

Founder, ProductQuant

MSc Big Data & Business Analytics BSc Behavioural Psychology 8+ years B2B SaaS

Before the scoping call.

That's exactly what the scoping call is for. In 30 minutes we'll get a clear picture of your current infrastructure, where the bottlenecks are, and what type of engagement makes sense. Most clients arrive thinking they need one thing and leave the call with a much clearer view of where to start. There's no cost and no commitment involved.
No — messy data is usually the starting point, not a prerequisite. If you had clean, centralised data and documented processes, you probably wouldn't need the first two engagement types. The diagnostic phase at the start of every engagement is specifically designed to map what exists, identify what's missing, and build a plan from there. Come as you are.
Rarely. The Fix & Implement engagement is built specifically for businesses with existing infrastructure that isn't working as well as it should. We diagnose the gaps — data inconsistencies, broken integrations, automation logic that doesn't handle exceptions — and fix the foundation without tearing out what's already working. A full rebuild is only the right call when the underlying structure is fundamentally misaligned with how the business actually operates.
Every engagement starts with a written scope document: exactly what gets built, what's out of scope, what the deliverables are, and when the engagement ends. The price is tied to that scope. If something changes mid-project — new requirements, a different direction — we have a conversation and agree a scope change in writing before any additional work starts. You never receive an invoice for work you didn't approve.
An AI & Automation Layer engagement on a solid existing stack can run 4–8 weeks. A Fix & Implement project — diagnosis, cleanup, then build — is typically 8–14 weeks depending on the complexity of the existing infrastructure. A Full Custom Build from scratch starts at 12 weeks and scales with the scope. These are working estimates; the scoping call and diagnostic will give you an accurate timeline for your specific situation.
That's a core requirement, not an afterthought. Every engagement includes full documentation of what was built and how it works. Handover includes a walkthrough session with your team. Where the work includes AI logic or automation flows, we define the monitoring setup before we close out — so your team can identify when something needs attention rather than finding out when something breaks. The goal is for you to own it fully from day one.

Start with the scoping call.

30 minutes. Tell us where your operation is now and what you're trying to change. We'll tell you which engagement type makes sense, what the first piece of work looks like, and whether we're the right fit.

No pitch. No questionnaire. A clear read on what to build and where to start.